Privacy Policy
1) Introduction and Contact Details of the Controller
1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data is any data with which you can be personally identified.
1.2 The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is ASCEND GmbH, Wilhelm-Spaeth-Str. 2, 90461 Nuremberg, Germany, Tel.: +49-911-148875-0, Fax: +49-911-148875-99, Email: info@ascend.de. The controller responsible for the processing of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.
2) Data Collection When Visiting Our Website
2.1 When merely using our website for informational purposes, i.e. if you do not register or otherwise provide us with information, we only collect such data that your browser transmits to the page server (so-called "server log files"). When you access our website, we collect the following data that is technically necessary for us to display the website to you:
- Our visited website
- Date and time at the time of access
- Amount of data sent in bytes
- Source/reference from which you reached the page
- Browser used
- Operating system used
- IP address used (if applicable: in anonymized form)
Processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website.
3) Cookies
To make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your end device.
4) Contact
4.1 WhatsApp Business
You have the option to contact us via the WhatsApp messaging service of WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. For this purpose, we use the so-called "Business version" of WhatsApp.
4.2 General Contact
In the context of contacting us (e.g. via contact form or email), personal data is processed exclusively for the purpose of processing and responding to your request.
5) Data Processing When Opening a Customer Account
In accordance with Art. 6 para. 1 lit. b GDPR, personal data continues to be collected and processed to the extent necessary if you provide it to us when opening a customer account.
6) Data Processing for Order Processing
Insofar as necessary for contract processing for delivery and payment purposes, the personal data collected by us is passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 para. 1 lit. b GDPR.
7) Web Analysis Services
This website uses Google Analytics 4, a web analysis service by Google Ireland Limited. Processing only takes place with your express consent in accordance with Art. 6 para. 1 lit. a GDPR.
8) Retargeting/Remarketing and Conversion Tracking
We use Meta Pixel and Google Ads for marketing purposes. These processing activities only take place with your express consent in accordance with Art. 6 para. 1 lit. a GDPR.
9) Page Functionalities
We use YouTube, Google reCAPTCHA and other services to provide functions on our website.
10) Tools and Miscellaneous
For accounting purposes, we use Lexware Office and PayJoe. We use a cookie consent tool to obtain consents.
11) Rights of the Data Subject
The applicable data protection law grants you comprehensive data subject rights (information and intervention rights) vis-à-vis the controller:
- Right of access pursuant to Art. 15 GDPR
- Right to rectification pursuant to Art. 16 GDPR
- Right to erasure pursuant to Art. 17 GDPR
- Right to restriction of processing pursuant to Art. 18 GDPR
- Right to data portability pursuant to Art. 20 GDPR
- Right to withdraw consent pursuant to Art. 7 para. 3 GDPR
- Right to lodge a complaint pursuant to Art. 77 GDPR
12) Duration of Storage of Personal Data
The duration of storage of personal data is determined by the respective legal basis, the processing purpose and – if applicable – additionally by the respective statutory retention period.
As of: November 3, 2025, 1:11:32 PM